The Mureza Auto Company is a first black-owned car building company in Southern Africa. It is registered in Zimbabwe and South Africa with the intent of establishing unique automotive products specifically designed & manufactured for African conditions & terrain. Founded in 2016, Mureza partnered with SAIPA of Iran to produce prim8, an affordable market entry product in the b-segment category. 6000 units are assigned to Mureza through a trade-off agreement.

According to a release from company, registered under Mureza Holdings, the Prim8 vehicles can be pre-ordered and reserved at $3000 (about R58 000) on the Mureza website for delivery in South Africa or Zimbabwe.